Hubspot predicts chatbot is the future of marketing. Facebook Messenger chatbot is one of the hottest marketing and tech innovations. It helps businesses increase their revenue and improve customer experience.
Chatbot are currently getting more attention in digital marketing and eCommerce. Adapting chatbot technology gives you an advantage over your competitors.
- 80% of business in 2020 will consider chatbot to increase their revenue
- 64% of Americans say 24-hour service is what they like the most about chatbot
- 45.8% of online shoppers would rather communicate through a messaging app than email
- 35% of consumers want to see more businesses using chatbots
- 98% open rate and a 44% click-through rate via Facebook Messenger
In hindsight, your customers are 10x more inclined to engage with a chatbot. What an exciting time to learn the benefits of chatbot marketing, right?
What is a chatbot?
A chatbot is an automated chat interface that simulates a real communication with users. In simple terms, a chatbot is a program that can communicate like a real person.
You can integrate your own chatbot in Facebook Messenger. You can easily do this without coding anything. ManyChat, Chatfuel, Mobile Monkey, and other chatbot building platforms offer a simple way to build and train your very own chatbot.
A chatbot has a natural language processing, it’s the technology behind most voice recognition software like Siri, Alexa, and Cortana. It’s a form of artificial intelligence that helps machine learning algorithms to simulate the human ability to learn and understand basic commands.
Now that you know what is a chatbot, I’ve compiled a list of 20 innovative and creative uses of chatbots from various industries. Here are my top picks:
After Amazon purchased Wholefoods in 2017, customers can order groceries online and/or pick up their order in store for free. This merger allowed Wholefoods to expand its online presence. Their chatbot allows customers to view recipes, online groceries, follow up orders, and chat to a customer representative. It’s an easier way to assist customers who have simple queries.
2. The Top Knotters Academy
Top Knotters is an online marketplace for wedding suppliers. It connects caterers, florists, make-up artists, photographers, venue owners, and other suppliers to people who are planning their weddings. What I like about the Top Knotters Academy is its use of storytelling and pop culture reference to gain the attention of every subscriber.
3. Josh Fechter
Josh is a popular internet marketer and he shows in this chatbot why it’s an excellent marketing tool. In this example, he sends a message to nurture his existing audience with a lead magnet. You can use this strategy to warm up your audience and convert them later.
Transferwise is a UK-based money transfer platform. Like PayPal, it’s a financial service used by many worldwide. This chatbot guides users on how to set up transfers and also sends rate alerts especially if you are using two currencies. When the rate is right for you, you can use the chatbot to set up your transfer.
Sephora is one of the retailers I’ve added in this list. Their chatbot is intuitive and easy to use. It asks set of questions and uses keywords to generate answers. This chatbot also has quizzes and makeup tips.
6. Make up Artistry by Nybie Ng
Chatbots are not only used by big brands. Small and medium business owners are taking advantage of this technology as well. This local makeup artist uses a chatbot to send her rate card or communicate with her leads. It saves you a lot of time handling basic inquiries. This kind of automation allows businesses to generate more leads while serving more customers at the same time.
Like Sephora, H&M’s chatbot is intuitive and customer friendly. It’s also conversational and allows you to carefully process your order. This kind of interaction is entertaining especially for customers who don’t like to talk to a salesperson.
8. School of Bots
School of Bots is an online school for marketers who want to learn chatbots. Aside from their solid expertise in this field, they also have their own chatbot in Facebook Messenger. It broadcasts important announcements, tips, and helpful content you can read. This is one way to nurture warm leads and turn them into customers.
TechCrunch is one of the publishers I added in this list. This chatbot is one of my favorites. It sends interesting articles I want to read and has a menu you can navigate. You can also manage your subscription if you feel the alerts are annoying.
10. The Wall Street Journal
The Wall Street Journal chatbot sends out breaking news alerts to keep you updated with worldwide news. If your audience heavily relies on Facebook Messenger, it’s a good way to reach out to them. As organic reach is declining, you can push your content to your eager audience.
If you have a brick and mortar business, you can automate this repetitive part of your operations. Setting up a chatbot that answers a question as easy as this saves you manpower that you can use in other tasks.
CNN is one of the Facebook chatbot launch partners. This chatbot broadcasts personalized breaking news. You can customize the alerts for specific stories daily, too. You can choose to read full stories or receive summaries.
This UK-based retailer allows users to find store locations, get product information, and order online. You can also raise membership and technical concerns as well. A chatbot like this sends a message that your business is customer-centric and capable to communicate through different channels.
If you are an NBA fan, you can interact with the NBA’s chatbot to get game highlights and updates. NBA fans can easily stream on-demand highlights and watch their favorite team.
Another innovative application of chatbot is the KLM Facebook Messenger chatbot . It provides boarding passes, check-in updates, flight details, and status. If passengers have complicated inquiries they can connect to a human agent.
16. U-Report (UNICEF)
This chatbot lets young people worldwide to share their stories about certain issues in their area. U-Reporters reply to weekly questions through Facebook Messenger. They cover different issues such as education, health services, legal rights, sexual and reproductive health, and more. Decision makers receive the answers so they can act upon the data.
theScore chatbot sends personalized sports scores and breaking news for the user’s favorite teams. It has news alerts, and live scores from all major leagues.
Movie enthusiasts can receive updates about new movie trailers, upcoming schedules, theater locations, and more through this Facebook Messenger chatbot . It’s a perfect way to engage with an active audience to drive more traffic to your website and affiliate links.
1-800-Flowers has a Facebook Messenger chatbot that helps customers to send flowers and gifts. It also provides gift suggestions and process orders. 1-800-Flowers has a dedicated chatbot assistant for certain concerns. It’s a perfect way to delight customers who have specific issues.
This high-end fashion line has a Facebook Messenger chatbot that shares new collections and also serves as a live chat. It also encourages users to explore clothing selection. This chatbot allows the brand to reach different demographic online.
Do you want your own Facebook Messenger chatbot for your business? Drop us a message and we’ll get your winning chatbot up and running in no time!