The ecommerce industry is paving the way for more entrepreneurs to kick off their online store.
According to Crazy Egg, 47% of online shoppers expect websites to load within the span of two seconds or less.
Simply put, conversion rates suffer when your website is too slow. In fact, 40% of online shoppers will leave a website that takes three seconds or more to load. Given the fact that it’s predicted that 95% of purchases are going to be online by 2040, if you already have an ecommerce store then your website has to be even faster in order to accommodate more online shoppers.
So, with this article, I’ll share with you some tips on how to improve your website and make it faster than that of your competition.
1. Compress images.
Images consume a lot of bandwidth, so it shouldn’t come as a surprise that compressing every image on your website should be a top priority.
Here are some different tools you can use to compress images:
- Compressjpeg / Compresspng
- Adobe Photoshop
- JPEG Mini
Ensure that the quality of the images are not affected when you reduce the file size.
Image compression is about reducing file size, not quality.
2. Check third-party integrations and tracking codes.
Shopify and Magento both have marketplace apps you can integrate on your website, but in some cases, these apps can slow your website down.
If you install any third-party app, don’t forget to check its ratings and reviews. Reviewers will tell you whether a given app affects site performance or not.
If the app affects website speed, select a better, more suitable alternative.
3. Use a CDN (Content Delivery Network).
A CDN is a network of fast, reliable, cheap, and securely connected servers. A content delivery network distributes the content closer to site visitors and uses a nearby CDN server so visitors experience faster load times.
Visitors are very likely to click away and go somewhere if your website is slow, and a CDN helps reduce bounce rates and boost page sessions, thus encouraging your visitors to stay on your website for longer.
A faster website means more visitors will stay longer.
4. Always track your website speed.
This is a must-use tool for analyze your website’s speed performance on both mobile phones and desktops.
Below are some recommended tools to monitor website speed:
After running speed audits, you’ll get specific recommendations on how to identify and fix errors.
Be sure to checking your website’s speed from time to time, so you’ll be able to keep your page fast and better than the rest.
5. Use Google Tag to organize all your tracking codes.
Tracking codes and other tags are crucial for data mining and analytics. The incorrect installation of these tags can significantly slow down your website.
Using Google Tag Manager can be a bit technical and consolidating your tags can be time-consuming, but it’s well worth it as it will greatly help your site’s performance.
6. Optimize your platform’s configuration.
Shopify and Magento have speed configuration and you can optimize the configuration to lead to significant gains.
Magento’ default configuration has file compression, a content delivery network, and other speed enhancements. Your Magento administrator can perform these platform optimizations at any time.
7. Lessen broken links and redirects.
The negative side of having too many redirects, however, is that it creates HTTP requests that impact speed, especially on mobile phones. Google suggests removing redirects and broken links.
You can use SEMrush to run a site audit. This tool will give you a list of everything you need to fix, from broken links and redirects to coding issues.
Don’t let your website’s speed affect the performance of your business. Following the above-mentioned tips will help you achieve faster loading speeds for your website.
If your website is faster than industry standards, you’ll do better compared to your competitors.